Open Menu icon

Our Privacy Policy

Last Updated: Dec 7, 2023

Expand All
Expand/Collapse Icon

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

  • Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
  • Internet Activity
  • Commercial Information, including purchases
  • Financial Information, including credit or debit card number
  • Location Information, including general location data
  • Protected Classifications and Other Personal Characteristics, including age and sex, gender, or gender identity
  • Inferences from Other Data, including inferences created from other personal information collected

Cookie Policy

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Information from other sources

We may collect personal information about you from third-party sources, including Ad Networks, Data Brokers, and Other consumers (e.g., referrals).

The categories of information we may collect include:

Ad Networks

  • Personal Identifiers, including Email address and Online Identifiers
  • Internet Activity
  • Commercial Information, including Purchases

Data Brokers

  • Personal Identifiers, including Name, Email address, and Online Identifiers
  • Internet Activity

Other consumers (e.g., referrals)

  • Personal Identifiers, including Name and Email address

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Type of DataRetention Period
Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location dataWe delete or anonymize data concerning your use of our website within fifteen years of collecting it.
Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card numberWe keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you and for fifteen years from your last purchase with us. We may keep data beyond this period in anonymized form.
Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Telephone number, PurchasesWe keep customer feedback and correspondence with our customer service for up to ten years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form.
Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Telephone number, Inferences created from other personal information collectedWhere you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt-out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs to prevent sending you future communications.
Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Age, Sex, gender, or gender identityWe retain review, survey, and feedback data for up to fifteen years after your last contact. We may keep data beyond this period in an anonymized form to help improve our products and services.
Data we collect in connection with privacy requests, including Name, Email address, Online IdentifiersWe retain records related to privacy requests as long as necessary to comply with our legal obligations, and for a minimum of 24 months.

Why we process your information

We process personal information for the following business and commercial purposes:

  • Analyzing Data
  • Conducting Surveys
  • Creating Customer Profiles
  • Delivering Targeted Ads
  • Fulfilling Customer Orders
  • Improving our Products & Services
  • Internal Business Operations
  • Marketing Our Products & Services
  • Meeting Compliance & Legal Requirements
  • Operating Our Website or Mobile Apps
  • Processing Payments
  • Providing Customer Support
  • Sending Promotional Communications
  • Storing and Managing Data
  • Tracking Purchases & Customer Data

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

Personal Information CategoryCategories of Service ProvidersCategories of Third Parties
Personal IdentifiersBusiness Operations Tool, Contractors, Customer Support Tools, Governance, Risk & Compliance Software, IT Infrastructure Services, Sales & Marketing Tools, and Shipping ServicesAd Networks, Commerce Software Tools, Data Analytics Providers, Fraud Prevention Tools, Payment Processors, and Shipping Services
Internet ActivitySales & Marketing ToolsAd Networks, Commerce Software Tools, and Data Analytics Providers
Commercial InformationBusiness Operations Tool, Customer Support Tools, and Sales & Marketing ToolsAd Networks, Commerce Software Tools, and Payment Processors
Financial InformationBusiness Operations Tool, Customer Support Tools, and Sales & Marketing ToolsCommerce Software Tools and Payment Processors
Protected Classifications and Other Personal CharacteristicsCustomer Support ToolsNone

This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.

Collection and Disclosure of Personal Data

The personal data we collect and how we share it is described above in our Privacy Policy.

We may disclose your personal information to the following third party controllers for business purposes: Shopify, FedEx, Matt Lush, Tiktok Ads, PayPal - Pay with PayPal, Venmo, Pay Later, Facebook Ads, Google Ads, Microsoft Ads, Instagram Ads, SEMrush, Pinterest Ads, Apple Pay, Google Pay, OpenBoarder, Shop Pay, UPS. To understand how these parties handle your data, please refer to their respective privacy policies.

Cookie Notice

We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Manage your cookie consent here.

Essential Cookies

We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.

Cookie NameProviderDuration
_cmp_aShopify1 Day
cart_currencyShopify14 Days
keep_aliveShopify31 Mins
secure_customer_sigShopify1 Year
Analytics Cookies

These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.

Cookie NameProviderDuration
_landing_pageShopify14 Days
_orig_referrerShopify14 Days
_sShopify31 Mins
_shopify_sShopify31 Mins
_shopify_yShopify30 Days
_yShopify30 Days
Personalization Cookies

We use these cookies to enhance functionality and personalize content for you. For example, they allow us to remember you when you return to our website or app. If you do not allow these cookies then some or all of these services may not function properly.

Cookie NameProviderDuration
localizationShopify1 Year
Advertising Cookies
We do not use cookies for marketing or advertising purposes.

Lawful Bases and Legitimate Interests

We process personal data on the following lawful bases:

  • Complying with legal obligations
  • Fulfilling contracts
  • Consent
  • Legitimate interests

Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Analyzing Data, Conducting Surveys, Creating Customer Profiles, Delivering Targeted Ads, Fulfilling Customer Orders, Improving our Products & Services, Internal Business Operations, Marketing Our Products & Services, Meeting Compliance & Legal Requirements, Tracking Purchases & Customer Data, Storing and Managing Data, Processing Payments, Operating Our Website or Mobile Apps, Sending Promotional Communications, and Providing Customer Support.

International Data Transfers

We may send the personal data of individuals in the EEA/UK to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC) or the UK Information Commissioner's Office (ICO) on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR), the EU-US Data Privacy Framework and UK-US Data Bridge agreements, Standard Contractual Clauses (SCCs) issued by the EC or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK. You may read more about international data transfer mechanisms at the following links:

Privacy Rights

Individuals in the EEA/UK have the following rights regarding their personal data. Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.

Right to access. You have the right to request a copy of the personal data we hold about you.

Right of portability. You have the right to ask us to transfer your data to another party.

Right to rectification. You have the right to request that we rectify any incorrect information we have about you.

Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.

Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit the Information Commissioner’s Office website at https://ico.org.uk/, or see a list of EU Data Protection Authorities at https://www.gdprregister.eu/gdpr/dpa-gdpr/.

Inquiries

Controller contact information

Rokform

moc.mrofkor@ycavirp